WALL-E: the basics, mastered

There's nothing fancy about the storytelling in Pixar's WALL-E. It's a solid story that relies on the fundamentals to engage its audience, and it's an approach that led them to gross over $521 million. Too often new writers reject the basics instead of embracing them. In WALL-E, empathy is established early and the stakes are clear. Mastering the basics has been a winning strategy for Pixar, and it can be a winning strategy for us too.

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The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

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