Episodes
All Episodes

3 days ago
3 days ago
39 min
How much worldbuilding should you do in your opening pages? Does it depend on which genre you're writing in? What happens if you do too much, or too little? Will the reader get lost or confused, or will they just go with it and fill in the blanks based on their personal past experiences and knowledge? We discuss all this and more in today's episode. Enjoy! - V.

5 days ago
5 days ago
36 min
Not gonna lie ... this episode kinda went off the rails. We're supposed to talk about why Hitchcock's Vertigo is such a fabulous story — after all, it is lauded as one of his greatest films. Buuuut ... I didn't watch it before I recommended it for our What Went Right episode. Yes, the narrative drive works well in places. No question. However, to say this movie doesn't age well is an understatement and Melanie lets Hitchcock have it with both barrels. I roared with laugher through her whole bit (thankfully, my mic was muted so you'll have no trouble hearing her). This episode is worth a listen for the laugh if nothing else. And please let us know ... do you think Vertigo is one of Hitchcock's greatest films? - V.

Jul 24, 2026
Jul 24, 2026
41 min
How do you know if you're ready to query? The short answer is: when you've finished your manuscript. But could there be more to it than that? Do you need to run it past beta readers first, or is that a waste of time? If it's a good idea, then who do you choose to be on your beta reader team? We discuss all this and more on today's Hook Your Reader episode. Enjoy! -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 22, 2026
Jul 22, 2026
35 min
How did such a successful franchise get the last Bourne film wrong? There’s a simple answer - repetition and forgetting the rules of the world. This is an episode about the details, and it’s perfect for those writing a series because there’s a lot of good lessons to learn. - M
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 17, 2026
Jul 17, 2026
41 min
Genre is a funny topic in our business because nobody can seem to agree on it. That makes querying agents a particularly tricky situation ... what if the agent has a different perspective of your story's genre than you do? What happens then? In today's Hook Your Reader episode, we offer our take on a horror story with fantasy elements that may, or may not, actually be an action story or a haunted house story or even a global internal genre story. -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 15, 2026
Jul 15, 2026
21 min
In this episode we share our lessons learned and a-ha moments about the 4 Types of Protagonists and the Premise statement. The ability to summarize your story in one sentence is an absolute must and over the course of the season, Melanie explored several different methods for doing just that. Which one was her favourite and why? This week, she reveals all. And for my part, I explored the 4 different types of protagonists and was happily surprised to have found three such different examples of the anti-hero — a protagonist type that, I think, is both misunderstood and under used. What do you think? -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 10, 2026
Jul 10, 2026
31 min
Steven Spielberg listens to Story Nerd. My proof? In a recent interview with The New York Times, he said, "The first thing I look for [in a story] is a very compelling premise. The second thing is a character we can hitch our wagons to." THIS is exactly what Melanie and I have been discussing all season. So yeah, he MUST be listening to us, right? ;-) Seriously though, you want to tune into this episode to hear why Spielberg thinks these two things — premise and character — are so important. -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 8, 2026
Jul 8, 2026
32 min
Serenity is the follow-on movie from Joss Whedon’s series, Firefly. While the movie had a guaranteed audience, the story suffers because the main protagonist doesn’t have a clear object of desire, however, the antagonist’s OOD is super clear and it saves the movie. Valerie’s exceptional study of the four types of protagonist moves up a notch again, as she explores the ‘lost soul’ theory for the anti-hero. - M
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 5, 2026
Jul 5, 2026
8 min
Querying agents can be a daunting task but there's a way to do it effectively! Agents want to love your book but you have to know how to present it to them. Query letters aren't simply cover letters. They're sales letters and their job is to convince an agent to ask for more. Putting a query package together is a skill, and if you want to get an agent, it's a skill you must master! The Query Starter Kit available at learn.storynerd.ca now. -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 3, 2026
Jul 3, 2026
42 min
What's the key to choosing comp (comparative) titles that pique an agent's curiosity? Should you use films or tv shows? What about huge bestsellers — would those make good comps, and if so, in which circumstances? In today's episode, Kathleen and I discuss an upmarket speculative thriller and discuss comp title choices, killer opening lines and, you guessed it ... exposition! And if you want to read the query letters and first 10 pages writing samples we discuss in these Hook Your Reader episodes, be sure to subscribe to my mailing list. -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jul 1, 2026
Jul 1, 2026
29 min
How do you create an emotional connection between a reader and an unlikeable character? That's one of the most common questions we get as editors. The answer lies in understanding the anti-hero protagonist and Birds of Prey offers up a whole group of them to study. And where there are multiple protagonists, there are multiple plotlines. And each of those plotlines needs its own premise statement. It's a full episode this week! Enjoy! -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jun 24, 2026
Jun 24, 2026
28 min
Nothing is what it seems in this mercenary mystery. I discovered a way to use two premises to create mystery and a twist - a great find for everyone writing mysteries or spy stories. Valerie works out what type of protagonist Sam is, and it’s not what I thought! -M
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jun 19, 2026
Jun 19, 2026
37 min
What kind of story are you writing? That question is actually much trickier to answer than it seems, and that's because writers and agents look at genre differently. What happens if, after reading the query letter, an agent isn't clear on your story's genre? What role do comp titles play in explaining genre? We answer these questions and many more in today's Hook Your Reader episode. Enjoy! -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jun 17, 2026
Jun 17, 2026
25 min
Well, well, well ... this has to be THE most interesting presentation of an underdog protagonist that I've ever come across. Not only have the filmmakers gone above and beyond with respect to their audience's expectations, but they've innovated the heck out of the underdog. This you've got to see! And if you're not sure whether you've written a logline or a premise statement for your story (or why you'd need both and when you'd use them) then Melanie's got your back because in this episode, she explains it all. Enjoy! -V.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!

Jun 10, 2026
Jun 10, 2026
23 min
This week I practised writing a premise for each of the characters in Notting Hill and I experimented with the ending to see if this tool helps writers evaluate writing ideas. Valerie studied the value of the “everyman” punching above his weight in a romance - a winning formula if ever there was one! - M.
The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.Submit your query letter and first 10 pages writing sample at storynerd.ca.For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklistTo learn to read like a writer, visit Melanie's website.To subscribe to Kat's Keynotes (Substack), click here.Watch us on YouTube!