Episodes
All Episodes

Aug 24, 2022
Aug 24, 2022
46 min
This might be one of Agatha Christie's best known mysteries, but does it work for a modern audience? This week, Valerie and Melanie analyze Sir Kenneth Branagh's version of Christie's classic tale, and discuss just how far into a story the inciting incident can be. And don't miss Melanie's super sleuth skills in action as she uncovers a major plot hole that has to do with Poirot's famous moustache. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Aug 17, 2022
Aug 17, 2022
50 min
The writing in this film is nothing short of masterful. Among the many reasons to study it is the way it develops Society as a force of antagonism. The heroine isn't just battling men, she's up against women, societal attitudes, and institutions too. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Aug 10, 2022
Aug 10, 2022
50 min
In the first 10 pages of your story, you need to give the ending away. Sounds crazy, right? But, it's true. Why on earth would we do that? It would ruin the story, wouldn't it? Nope. When done right, it makes the story better. How would we do it? Listen to this episode to find out. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Aug 3, 2022
Aug 3, 2022
42 min
Did you know that if the alter ego doesn't have a gift to express, the superhero doesn't have a superpower? In this episode Valerie and Melanie discuss the importance of Carol Danvers's gift, and how expressing it ultimately enables her to both outsmart and overpower the forces of antagonism. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jul 27, 2022
Jul 27, 2022
49 min
This week's episode is a bit of a throwback to season one, as Valerie and Melanie debate the genre and whether the antagonist is a monster, or a man who is monstrous. (In the world of storytelling, there's a big difference!) What do you think, is The Invisible Man a horror or a thriller? The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jul 20, 2022
Jul 20, 2022
39 min
You can't go wrong with a performance story; it's a crowd-pleaser every time. With this genre, the opponent is usually the sole antagonist. But this film has a whole host of antagonists working together to complicate the plot and make life for the heroine very, very difficult. How did the writers weave together multiple forces of antagonism so seamlessly? Tune in to find out. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jul 13, 2022
Jul 13, 2022
39 min
We're kicking off a new season with a focus on two new storytelling principles! In Season 2, Valerie is studying The Hero's Gift Expressed and Melanie is studying Forces of Antagonism. Legally Blonde is a beautiful example of both! The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jul 6, 2022
Jul 6, 2022
34 min
In this episode, Valerie and Melanie review their key takeaways from the ten films they studied this season. Tune in to learn their best advice for authors, ah-ha moments and resource recommendations. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jun 29, 2022
Jun 29, 2022
43 min
Dune is a true feast for the eyes, and it's got the Oscars to prove it. However, none of the awards (or nominations) were for the writing and there's an obvious reason for that. Join Valerie and Melanie as they do a deep dive into the storytelling aspect of this popular film.
The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jun 22, 2022
Jun 22, 2022
47 min
If you plan to blend genres in your novel, then do yourself a favour and tune in to this week's episode of Story Nerd. Maybe it's a western and maybe it isn't. Maybe it's something entirely new. Jane Campion and the entire team of professionals brought their A-Game to this one! The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jun 15, 2022
Jun 15, 2022
47 min
Oh dear. The scales have fallen from Melanie's eyes this week as she analyzed one of her favourite films. The "spectacle" of film sure does make the movie-going experience a whole lot of fun, but when we strip away the soundtrack, the CGI, the costumes and the actors we admire, we're left with the story. Sometimes that makes us love our favourite stories even more, and sometimes it doesn't. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jun 8, 2022
Jun 8, 2022
48 min
Puzzled about what it takes to write a great mystery? Then grab your notebook because this episode is chock-full of tips. No red herrings in this show, we promise! The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

Jun 1, 2022
Jun 1, 2022
51 min
There's no question that Aaron Sorkin is a master storyteller, and the craft on display here is next level stuff. But, it doesn't necessarily mean the story works. In this episode, Melanie attempts to untangle the genre while Valerie discusses the hazards of prioritizing elevated writing technique over fundamental storytelling basics. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

May 25, 2022
May 25, 2022
45 min
While this film may not be listed among Pixar's Top 10, there's still plenty to love about Turning Red and we need more stories that explore these themes. From a craft perspective, Melanie sees it as a good example of how the beginning of a story sets up the end, and Valerie considers whether the red panda is a metaphor that works. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!

May 18, 2022
May 18, 2022
57 min
In this episode, Melanie takes us on a deep dive of spy stories, their conventions and subgenres. It turns out that what we usually think of as spy stories might not be spy stories at all! Meanwhile, Valerie examines the testing plot and offers advice about how to write historical fiction that works. The Hook Formula: the works-every-time method for describing your book
in a way that captivates readers and makes them beg for more.
Submit your query letter and first 10 pages writing sample at
storynerd.ca.
For your FREE First 10 Pages Checklist, visit
valeriefrancis.ca/checklist
To learn to read like a writer, visit Melanie's website.
To subscribe to Kat's Keynotes (Substack), click here.
Watch us on YouTube!